Honda nods to F1 icon Ayrton Senna in emotional "Unstoppable Dreams" ad
The marketing news I chose was the Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad.. This marketing news caught my attention because we have always owned a Honda in my family, so I thought it was pretty cool. I also found this very interesting because I like how they start with something negative and turn it positive.
This article is basically talking about how Honda is taking part into fandoms relating to Formula 1 motor racing by making an emotional ad titled “Unstoppable Dreams”. It is a minute long video that features Ayrton Senna, who passed away in a racing accident back in 1994, and also features the current FIA Formula 1 World Champion Max Verstappen. The video includes a reverse poem format that is narrated by John Cena, and it starts with recounting failures where it is reversed to tell a story of success. "This new Honda campaign delivers a reassuring message of how determination and self-belief can lead to resounding triumph," said Phil Hruska, who is senior manager. This video debuted on October 6th, in the Sunday Night Football broadcast and it spanned in different channels. It will also be a title sponsor on Netflix for the release of the series "Senna" in the United States.
I would say the Value Proposition of Honda in this video would be to provide products and services that can expand people's dreams or their potential. Like in the poem, they start by having negativity in it and then once the poem reverses, it all was looked at in a positive way.
The relevance in this ad is not only to show how people can expand their dreams, in the video you can also see the different types of vehicles they have. You can first see the vehicle that was driven by Senna, which is a McLaren Honda MP4/7A. After that we see the 2021 Red Bull Racing Honda RB16B. Lastly, in the video you can see how they also add their Honda electric vertical take-off and landing aircraft (eVTOL), and their Honda hybrid-electric Prelude Concept.
I think the fact that they made their marketing approach unique is by reaching a fandom like in this case, the F1 fandom and having some racers be a part of it and then adding some other vehicles that don't have anything to do with F1, like the eVTOL or the hybrid-electric Prelude Concept.
I honestly think it was a good way to approach it. The video did get my attention right away because of how the poem was and how it went from something bad to something good, as they are also showing off their products. If I was the product manager, I would just add in if the products are available or will be coming soon because some of the products shown are future products. Other than that, I honestly really liked the video.
Lastly, what I learned from this article and video is how big of an impact a minute long video can make. I feel like this video shows how everything can be viewed in a positive way. I liked how this video can have a deep meaning towards the Formula 1 fandom, and how big this ad can get that it even be considered to be a title sponsor on Netflix's ad-supported plan.
Comments
Post a Comment